Social Media Case Study – Big Apple Pest Control & Termite

From inactive pages to active social presence with improved growth, engagement & followers.

Goal: Revive their social media presence, increase visibility & build audience trust

Overview Snapshot

PlatformStatus BeforeOur GoalDuration
Facebook & InstagramInactive / Dead PresenceBrand Activation, Engagement & GrowthOngoing
What We Did

Our Social Media Strategy

We developed a long-term social media activation plan focused on branding, content & engagement.

01

Platform Setup & Activation

  • Created Instagram page from scratch
  • Revived Facebook page activity
  • Optimized bio, profile visuals, service details

02

Content Creation & Posting

  • Designed weekly content posts
  • Shared service highlights, awareness content, offers
  • Used real work images to build trust visually

03

Audience & Growth Activities

  • Used relevant hashtags for reach
  • Engaged with local audience & niche interests
  • Consistent posting maintained page health

04

Brand Positioning

  • Maintained visual consistency
  • Highlighted pest control solutions & service value
  • Focused on being recognizable in the local market
Before Work

Initial Condition

When we started:

  • Facebook page was old but inactive
  • Instagram account did not exist
  • No posting schedule, no engagement
  • No brand identity or audience interaction
  • Business had zero social media strategy
  • No followers growth or content output

Digital presence existed but was dead with no activity or traction

Approx. Performance Range

Growth Results

MetricBeforeAfter (approx. months)Result
Facebook ActivityDeadActive Posting ScheduleImproved Reach
InstagramNot ExistsCreated + ActiveBrand Presence Built
Reach & EngagementMinimalRegular EngagementPage Visibility Increased
FollowersLow/InactiveGradually IncreasedHealthy Growth

Social presence revived → business now looks active & trustworthy
Increased brand exposure = more leads touchpoints

Outcome Summary

  • Facebook & Instagram both activated successfully
  • Business now has a fresh online personality
  • Content flow improved brand visibility & reach
  • Followers started increasing with time
  • Customers gained confidence seeing regular activity

Now the business appears alive, active, and professional to potential customers

READY TO GROW?

Want us to run and revive your social media pages?

We create active social branding that improves trust, reach & engagement.