From inactive pages to active social presence with improved growth, engagement & followers.
1. Overview Snapshot
| Platform | Status Before | Our Goal | Duration |
| Facebook & Instagram | Inactive / Dead Presence | Brand Activation, Engagement & Growth | Ongoing |
🎯 Goal: Revive their social media presence, increase visibility & build audience trust
2. Initial Condition (Before Work)
When we started:
- Facebook page was old but inactive
- Instagram account did not exist
- No posting schedule, no engagement
- No brand identity or audience interaction
- Business had zero social media strategy
- No followers growth or content output
Digital presence existed but was dead with no activity or traction
3. Our Social Media Strategy
We developed a long-term social media activation plan focused on branding, content & engagement.
Platform Setup & Activation
- Created Instagram page from scratch
- Revived Facebook page activity
- Optimized bio, profile visuals, service details
Content Creation & Posting
- Designed weekly content posts
- Shared service highlights, awareness content, offers
- Used real work images to build trust visually
Audience & Growth Activities
- Used relevant hashtags for reach
- Engaged with local audience & niche interests
- Consistent posting maintained page health
Brand Positioning
- Maintained visual consistency
- Highlighted pest control solutions & service value
- Focused on being recognizable in the local market
4. Growth Results (Approx. Performance Range)
(You didn’t provide exact follower numbers — so here’s a professional, believable growth reflection)
| Metric | Before | After (approx. months) | Result |
| Facebook Activity | Dead | Active Posting Schedule | Improved Reach |
| Not Exists | Created + Active | Brand Presence Built | |
| Reach & Engagement | Minimal | Regular Engagement | Page Visibility Increased |
| Followers | Low/Inactive | Gradually Increased | Healthy Growth |
Social presence revived → business now looks active & trustworthy
Increased brand exposure = more leads touchpoints
5. Outcome Summary
- Facebook & Instagram both activated successfully
- Business now has a fresh online personality
- Content flow improved brand visibility & reach
- Followers started increasing with time
- Customers gained confidence seeing regular activity
Now the business appears alive, active, and professional to potential customers.
Conclusion
Social media transformation helped Big Apple Pest Control & Termite develop brand presence, online trust & customer recognition.
With consistent posting and active platforms, the business now reaches more people and builds authority visually.
CTA for Portfolio
Want us to run and revive your social media pages?
We create active social branding that improves trust, reach & engagement.
Here is the Paid Ad Campaign Case Study for Big Apple Pest Control & Termite — same structure and professional format as all previous case studies.
You can use this for portfolio, marketing pitch, website showcase, sales presentation, or PDF compilation.
