SEO Case Study – Big Apple Pest Control & Termite

From minimal organic performance to measurable traffic, impressions & customer conversions through SEO and authority building.

Goal: Increase search visibility, generate organic clicks & conversions
Outcome: Achieved 232 total clicks & 28.6K impressions within one year — customer inquiries and form submissions increased

Summary (Key Highlights)

ClientIndustryDurationCore Focus
Big Apple Pest Control & TermitePest Control Services12 MonthsSEO, Keyword Ranking, Website Authority Growth
THE EXECUTION

Our SEO Strategy

01

On-Page Optimization

  • Complete site SEO optimization
  • Metadata, title tags, keyword mapping
  • Structured headings & internal linking
  • Images optimized with alt-text

02

Authority Building

  • Added service relevant content
  • Created trust signals & brand presence
  • Optimization of site structure for crawling

03

Keyword Targeting

  • Selected pest control + termite keywords
  • Targeted local areas within region
  • Gradual keyword growth achieved over time

04

Content & Conversion Setup

  • Updated information for relevance
  • Added booking form to capture leads
  • Call-to-action placements improved
Before Work

SEO Work

Website existed, but:

  • Very low authority
  • No keyword ranking strategy
  • Minimal organic clicks & visibility
  • Website traffic wasn’t business-driven
  • Pages lacked optimization for Google
  • No SEO-friendly structure or blog support

There was traffic, but not targeted traffic — no results in terms of leads or conversions.

THE OUTCOME

Results

After ongoing SEO work — visibility and engagement increased:

SEO KPIBefore1 Year Result
Website ClicksVery low232+ organic clicks
ImpressionsMinimal28.6K impressions
Keyword RankingWeakImproved and visible across Google
Customer InteractionLowForm submissions & inquiries received

Strong search presence established
Search impressions improved significantly
Booking form generated real customer action

Conclusion

Through structured SEO optimization, authority-building content, and keyword-focused improvements, Big Apple Pest Control & Termite experienced steady organic growth, gaining visibility and customer engagement.
The website moved from passive traffic to action-based conversions with consistent clicks and impressions.

READY TO GROW?

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