From minimal organic performance to measurable traffic, impressions & customer conversions through SEO and authority building.
1. Summary (Key Highlights)
| Client | Industry | Duration | Core Focus |
| Big Apple Pest Control & Termite | Pest Control Services | 12 Months | SEO, Keyword Ranking, Website Authority Growth |
Goal: Increase search visibility, generate organic clicks & conversions
Outcome: Achieved 232 total clicks & 28.6K impressions within one year — customer inquiries and form submissions increased
2. Before SEO Work
Website existed, but:
- Very low authority
- No keyword ranking strategy
- Minimal organic clicks & visibility
- Website traffic wasn’t business-driven
- Pages lacked optimization for Google
- No SEO-friendly structure or blog support
There was traffic, but not targeted traffic — no results in terms of leads or conversions.
3. Our SEO Implementation Strategy
We focused on improving visibility, building authority & targeting service keywords.
On-Page Optimization
- Complete site SEO optimization
- Metadata, title tags, keyword mapping
- Structured headings & internal linking
- Images optimized with alt-text
Authority Building
- Added service relevant content
- Created trust signals & brand presence
- Optimization of site structure for crawling
Keyword Targeting
- Selected pest control + termite keywords
- Targeted local areas within region
- Gradual keyword growth achieved over time
Content & Conversion Setup
- Updated information for relevance
- Added booking form to capture leads
- Call-to-action placements improved
4. Results Achieved
After ongoing SEO work — visibility and engagement increased:
| SEO KPI | Before | 1 Year Result |
| Website Clicks | Very low | 232+ organic clicks |
| Impressions | Minimal | 28.6K impressions |
| Keyword Ranking | Weak | Improved and visible across Google |
| Customer Interaction | Low | Form submissions & inquiries received |
Strong search presence established
Search impressions improved significantly
Booking form generated real customer action
Conclusion
Through structured SEO optimization, authority-building content, and keyword-focused improvements, Big Apple Pest Control & Termite experienced steady organic growth, gaining visibility and customer engagement.
The website moved from passive traffic to action-based conversions with consistent clicks and impressions.
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