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Paid Ads Case Study – Big Apple Pest Control & Termite

Social media ad campaign generated consistent leads with a budget-efficient strategy.

Goal: Generate customer leads for pest control & termite services at a low cost
Result: Approx. 40 leads/calls per month from paid campaigns

Campaign Snapshot

ClientIndustryPlatformMonthly Ad BudgetOutcome
Big Apple Pest Control & TermitePest & Termite Control ServicesFacebook & Instagram Ads$450/month~40 Calls/Leads Monthly
What We Did

Our Paid Ads Strategy

We structured a performance-driven campaign focused on high-intent customers.

01

Campaign Setup & Targeting

  • Geo-targeting to serve local area customers
  • Interest + behavior targeting of homeowners & property tenants
  • Focused ads on pest problems that trigger quick response

02

Ad Creatives

  • Designed service highlight visuals
  • Used problem-solution style messaging
  • Clear CTA: “Call Now / Book Pest Control Service”

03

Conversion Optimization

  • Click-to-call button integrated for convenience
  • Landing flow made simple for fast decision making
  • Follow-up pitch messaging created for leads

04

Budget Utilization

  • Spent approx. $450/month
  • Lead quality remained strong and relevant
  • Efficient cost-per-lead maintained

Condition Before Campaign

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Before running ads:

  • No active promotion strategy
  • No scalable lead generation system
  • Organic reach existed but was not converting at scale
  • Social media was active but not monetized
  • Client needed direct inquiries to grow business

Ads were required to boost conversions & bring paying customers quickly.

Summary

Results

Ad BudgetMonthly Leads/CallsCost Per Lead (Average)
$450/month~30 Leads/Calls~$11.25 per lead approx.

Strong ROI considering pest control service ticket value
Consistent lead flow month after month
Business inquiries increased visibly

Outcome Summary

Paid ads helped the business achieve:

  • Consistent monthly lead generation
  • Increased booking and customer calls
  • Brand visibility boost in local area
  • Quick customer acquisition compared to organic-only growth

With structured campaigns, ads turned into a reliable customer source.

READY TO GROW?

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We create performance-based ads designed for conversions & ROI.

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