Social media ad campaign generated consistent leads with a budget-efficient strategy.
1. Campaign Snapshot
| Client | Industry | Platform | Monthly Ad Budget | Outcome |
| Big Apple Pest Control & Termite | Pest & Termite Control Services | Facebook & Instagram Ads | $450/month | ~40 Calls/Leads Monthly |
Goal: Generate customer leads for pest control & termite services at a low cost
Result: Approx. 40 leads/calls per month from paid campaigns
2. Condition Before Campaign
Before running ads:
- No active promotion strategy
- No scalable lead generation system
- Organic reach existed but was not converting at scale
- Social media was active but not monetized
- Client needed direct inquiries to grow business
Ads were required to boost conversions & bring paying customers quickly.
3. Our Paid Ads Strategy
We structured a performance-driven campaign focused on high-intent customers.
Campaign Setup & Targeting
- Geo-targeting to serve local area customers
- Interest + behavior targeting of homeowners & property tenants
- Focused ads on pest problems that trigger quick response
Ad Creatives
- Designed service highlight visuals
- Used problem-solution style messaging
- Clear CTA: “Call Now / Book Pest Control Service”
Conversion Optimization
- Click-to-call button integrated for convenience
- Landing flow made simple for fast decision making
- Follow-up pitch messaging created for leads
Budget Utilization
- Spent approx. $450/month
- Lead quality remained strong and relevant
- Efficient cost-per-lead maintained
4. Results
| Ad Budget | Monthly Leads/Calls | Cost Per Lead (Average) |
| $450/month | ~30 Leads/Calls | ~$11.25 per lead approx. |
Strong ROI considering pest control service ticket value
Consistent lead flow month after month
Business inquiries increased visibly
Outcome Summary
Paid ads helped the business achieve:
- Consistent monthly lead generation
- Increased booking and customer calls
- Brand visibility boost in local area
- Quick customer acquisition compared to organic-only growth
With structured campaigns, ads turned into a reliable customer source.
Conclusion
Our social media lead campaigns successfully converted digital visibility into real business revenue.
With $450/month, Big Apple Pest Control & Termite generated 40+ monthly leads/calls, establishing a repeatable and scalable advertising model.
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