From limited activity to a fully optimized Google presence with consistent calls & strong review growth.
1. Summary Snapshot
| Client | Industry | Service Period | Focus Area |
| 75 Towing & Recovery | Towing & Vehicle Recovery | Ongoing (1 Year Result) | Google Business Profile Optimization |
Goal: Improve GBP ranking, increase trust & call volume
Outcome: Reviews increased from 48 → 100+, calls grew from 20–30 → 60–90/month, plus a second branch profile ranking with review growth
2. Initial State (Before Work)
When we started managing the Google Business Profile:
- Existing GBP had only 48 reviews
- Calls/month were around 20–30
- Ranking was unstable & low visibility in search results
- No review strategy or posting schedule
- Only one location profile, second profile weak with 2 reviews only
The business needed trust building + engagement + ranking improvements.
3. Strategy & Optimization Work
We implemented a consistent GBP growth system focused on:
Profile Optimization
- Updated categories & service descriptions
- Added high-quality geo-tagged work images
- Service attributes & working hours structured properly
- NAP consistency ensured across platforms
Review Growth Strategy
- Encouraged real customers to leave feedback
- Review follow-up process created
- Reviews increased from 48 → 100+ organically
- Second location changed from 2 → 20–30+ reviews
Content & Engagement
- Weekly posts & service highlights
- Offer/announcement posting for activity signals
- Uploaded service images regularly for trust
Call & Lead Improvement
- Click-to-call & direct contact buttons optimized
- Profile reach improved → call rate increased
- Business now consistently receives 60–90 calls per month
4. Result Metrics
| KPI | Before | After | Improvement |
| Reviews (Primary GBP) | 48 | 100+ | High trust & authority growth |
| Reviews (Second GBP) | 2 | 20–30 | Strong growth for new location |
| Monthly Calls | 20–30 | 60–90 | 2x to 3x Increase |
Higher profile strength → more visibility & calls
Social proof improved through review growth
Customers choosing with more confidence
Conclusion
Through consistent GBP optimization, review building & regular content activity, 75 Towing & Recovery moved from moderate presence to a high-trust profile generating 60–90 monthly calls.
With two active GBP locations now growing, the business is positioned for scalable local dominance.
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