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Google Business Profile Case Study – Big Apple Pest Control & Termite

From inactive listing & negative visual presence to an improved reputation, active profile & higher customer engagement.

Goal: Activate GBP, fix reputation issues, increase local visibility & drive customer actions
Outcome: Directions requests improved significantly, profile became active, review quality improved & keywords started ranking

Overview Snapshot

ClientIndustryFocus AreaDuration
Big Apple Pest Control & TermitePest Control ServicesGBP Optimization & Reputation Growth6–12 Month Performance Observation
What We Did

Our GBP Optimization Approach

We implemented a structured improvement plan focused on visibility, trust & engagement.

01

Profile Cleanup & Enhancement

  • Removed/reported misleading review content
  • Improved listing content & updated all visual elements
  • Added fresh work images & service-related visuals
  • Wrote optimized descriptions with service-specific keywords

02

Activity & Posting Strategy

  • Made GBP active with weekly posting
  • Published offers, services, awareness & work photos
  • Increased user interaction signals for better ranking

03

Keyword Ranking & Local Boost

  • Focused on local pest control & termite treatment keywords
  • Ensured service & area-specific indexing
  • Gradual ranking uplift achieved over time
Before Working With Us

Initial State

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Before optimization, GBP had noticeable issues:

  • Profile existed but inactive & poorly maintained
  • A negative review with bad images was harming brand trust
  • Customer in review wasn’t even a verified client
  • No posting activity, no optimization, no content strategy
  • Search visibility was weak & engagement was low

Directions clicks were only around 2 per month, indicating low intent traffic.

Realistic 6–12 Month Projection

Estimated Result Growth

MetricBeforeAfter (approx. 6+ months)Growth
Directions Clicks2/month30–40/month~1500% Increase
Reviews QualityNegative visual impactPositive & clean profileBrand image recovered
Review CountStable but inactiveGradual increase with engagementImproved reputation
GBP ActivityNo postsWeekly active postingHigh engagement signals
Keyword RankingWeak/lowVisible for local pest keywordsRanking boost achieved

The negative visual reputation was replaced with trustworthy branding & real service photos
More searches + more map engagement = customer conversions increased

Outcome Summary

  • Business image recovered after removing misleading visuals
  • GBP became active → visibility increased
  • Directions, views & local engagement improved
  • Review strategy led to better trust & authenticity
  • Stable monthly customer inquiries through map interactions

The business now maintains a healthy and active Google presence, continuously attracting customers in the local area.

READY TO GROW?

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