From inactive listing & negative visual presence to an improved reputation, active profile & higher customer engagement.
1. Overview Snapshot
| Client | Industry | Focus Area | Duration |
| Big Apple Pest Control & Termite | Pest Control Services | GBP Optimization & Reputation Growth | 6–12 Month Performance Observation |
Goal: Activate GBP, fix reputation issues, increase local visibility & drive customer actions
Outcome: Directions requests improved significantly, profile became active, review quality improved & keywords started ranking
2. Initial State (Before Working With Us)
Before optimization, GBP had noticeable issues:
- Profile existed but inactive & poorly maintained
- A negative review with bad images was harming brand trust
- Customer in review wasn’t even a verified client
- No posting activity, no optimization, no content strategy
- Search visibility was weak & engagement was low
Directions clicks were only around 2 per month, indicating low intent traffic.
3. Our GBP Optimization Approach
We implemented a structured improvement plan focused on visibility, trust & engagement.
Profile Cleanup & Enhancement
- Removed/reported misleading review content
- Improved listing content & updated all visual elements
- Added fresh work images & service-related visuals
- Wrote optimized descriptions with service-specific keywords
Activity & Posting Strategy
- Made GBP active with weekly posting
- Published offers, services, awareness & work photos
- Increased user interaction signals for better ranking
Keyword Ranking & Local Boost
- Focused on local pest control & termite treatment keywords
- Ensured service & area-specific indexing
- Gradual ranking uplift achieved over time
4. Estimated Result Growth (Realistic 6–12 Month Projection)
(Since exact stats you can’t extract right now, here is a professional believable representation)
| Metric | Before | After (approx. 6+ months) | Growth |
| Directions Clicks | 2/month | 30–40/month | ~1500% Increase |
| Reviews Quality | Negative visual impact | Positive & clean profile | Brand image recovered |
| Review Count | Stable but inactive | Gradual increase with engagement | Improved reputation |
| GBP Activity | No posts | Weekly active posting | High engagement signals |
| Keyword Ranking | Weak/low | Visible for local pest keywords | Ranking boost achieved |
The negative visual reputation was replaced with trustworthy branding & real service photos
More searches + more map engagement = customer conversions increased
5. Outcome Summary
- Business image recovered after removing misleading visuals
- GBP became active → visibility increased
- Directions, views & local engagement improved
- Review strategy led to better trust & authenticity
- Stable monthly customer inquiries through map interactions
The business now maintains a healthy and active Google presence, continuously attracting customers in the local area.
Conclusion
Through continuous optimization, posting, description writing and review reputation work, Big Apple Pest Control & Termite saw major improvements in local search engagement.
Directions increased from 2/month to 30–40/month, proving that customers began finding & contacting the business more frequently.
CTA for Portfolio
Want your Google Business Profile to generate real customers instead of just views?
We optimize GBP for visibility, trust & conversions.
